Our process successfully created a fresh new Identity and brand application for MeshAI.
We worked closely with their team throughout all stages of this project, collaborating through the concepting stage to lock-in a solid overall brand direction early. Adding in their key business objectives helped nail down this strategy making sure it was an appropriate solution that reflects the brand in its market.
The key was to roll-out a ’human’ feel to all elements of the brand, appealing to the end user and keeping the technolody side hidden.
To do this we created visuals that have a light heart feel. From the custom rounded logotype, to the bold colour palette that runs throughout their marketing and directly onto the app itself.