We developed a new website design and custom WordPress CMS build showcasing Termidor products in a clear, easy to navigate site. Our experience working to brand guidelines with many clients ensures this site sits well within the broader BASF landscape, and remains a strong asset for their global presence.
Customers can easily find Termidor applicators in their area, and once they have received treatment, homeowners can lodge warranty applications for Termidor’s market leading $2M Assurance Warranty. This allows BASF staff to efficiently manage the application process, approve applications and also automate follow-up with reminders to homeowners over the course of their warranty to ensure re-application at required intervals.
Integration with a legacy CRM platform meant that BASF could retain access to valuable customer and applicator data, but still keep the customer facing website current and up to date with modern design.