Product Brochure Harbour City Ferries

HCF Uniform Cover
HCF Uniform Internal Spread
HCF Uniform Internal Spread 02
HCF Uniform Internal Spread 03

Product Brochure Harbour City Ferries

HCF approached BJM Design to design a Uniform Brochure that would empower employees to 'wear it with pride'. As HCF was the new operator of Sydney Ferries, they wanted a new uniform as a way to excite, build morale and camaraderie of the operational staff. We wanted the brochure to be clean and depict the essence of Sydney and show that the clothing options contained were specially selected to make employees feel they were ambassadors for Sydney. It was an important communication to ensure there was 'buy in' from the staff and they understood the bigger picture and public perception for the iconic transport service of wearing a new uniform.

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