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Factory Sound

Improving business procedures and online sales of Australia’s largest audio equipment supplier with a responsive e-commerce website and custom POS syncing.

Our Brief

As Australia’s largest supplier of professional audio equipment, Factory Sound have a huge range of stock and previously had an inefficient and costly website to maintain. Factory Sound wanted to increase their online sales, and needed to ensure the website accurately reflected their product availability.

Our involvement

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Our Solution

Starting with a new responsive design we added Spree Commerce to provide the storefront functionality, and incorporated Refinery CMS for content management. On request, we migrated their existing WordPress blog to maintain the familiar and highly effective platform.

One of the most significant enhancements was the fully customised syncing of their POS system, to help dramatically improve the business processes. When purchases are made at the front counter of the store, the changes to inventory levels are automatically synced to the website every 15 minutes. Edits to products on the POS system are automatically reflected on the website, removing the hassle of maintaining multiple databases. The new site has reduced ‘wastage’ and eliminated a significant administrative burden. Confident that the product and stock levels are accurate, Factory Sound’s website now features significantly more products.

Responsive design

The Factory Sound website has been designed to display using a fluid which changes it’s layout based on device and screen resolution, optimising the user experience. Significantly this opened the door for mobile users to confidently purchase online using the customer focused interface we developed.

Bulk image upload

Keeping product images up-to-date for a large catalogue can be time consuming. To assist, we created functionality allowing the automation of hundreds of images, adding a watermark, categorising them into corresponding brand folders and attaching them to the appropriate products.

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